NEWS · INFORMATION
Heytea Accelerates Global Expansion
Can a $1 Lemonade Shake Up the U.S. Drink Market?
Can a $1 Lemonade Shake Up the U.S. Drink Market?
In just one year, HEYTEA has expanded its overseas store count by over sixfold, growing from 2 to more than 30 stores in the US, carving out a new tea beverage battleground in Starbucks' backyard through its unique brand momentum and supply chain capabilities.
Can a $1 Lemonade Shake Up the U.S. Drink Market?
Can a $1 Lemonade Shake Up the U.S. Drink Market?
Can a $1 Lemonade Shake Up the U.S. Drink Market?
Mixue Bingcheng opened its first U.S. store in New York in 2025, marking a key step in global expansion. Known for $1 drinks, it faces high costs but leverages value demand, Asian communities, and cultural marketing. If its affordable model succeeds, Mixue could redefine global beverage consumption trends.
Investment & Strategy for Chinese Firms
Can a $1 Lemonade Shake Up the U.S. Drink Market?
Investment & Strategy for Chinese Firms
Over the past decade, Chinese firms expanding globally have achieved a leap from quantitative change to qualitative improvement. Facing complex global environment in the future, success will belong to those capable of precise strategic layout, deep localization, effective risk management, and adherence to long-termism. The global journe
Over the past decade, Chinese firms expanding globally have achieved a leap from quantitative change to qualitative improvement. Facing complex global environment in the future, success will belong to those capable of precise strategic layout, deep localization, effective risk management, and adherence to long-termism. The global journey from "Going Out" to "Fitting In" and "Moving Up" – is entering a new stage.
Nayuki's U.S. Debut Store Report
Can a $1 Lemonade Shake Up the U.S. Drink Market?
Investment & Strategy for Chinese Firms
Nayuki’s first U.S. store serves as a “template store,” strategically located in an Asian-dense area and boosted by strong pre-launch buzz. Impressive early sales show strong appeal, but the success remains in its initial surge stage—true sustainability and scalability still need further validation.
CASE STUDIES
A Go-global Success Story: Synear Food
"After Apple, It's Pop Mart":The Blind Box Brand's Breakout
"After Apple, It's Pop Mart":The Blind Box Brand's Breakout
Synear Foods evolved from exporting dumplings in 2003 to full brand globalization by 2025, with its Pork & Cabbage Dumplings entering Sam’s Club. Through localized production, channel expansion, and adapted products, Synear successfully penetrated the U.S. market, exemplifying Chinese brands’ shift from exporters to globally recognized consumer names.
"After Apple, It's Pop Mart":The Blind Box Brand's Breakout
"After Apple, It's Pop Mart":The Blind Box Brand's Breakout
"After Apple, It's Pop Mart":The Blind Box Brand's Breakout
From New York's SOHO to street corners in California, POP MART isn't just selling toys.
It's selling a moment of anticipation, a random piece of joy, a culture that feels understood.
As more and more American consumers open those little boxes,
what they are unboxing might just be a new world: A moment of surprise, belonging to Chinese brands, shared across the globe.
Genki Forest's Go-global Road: from Amazon to Costco
"After Apple, It's Pop Mart":The Blind Box Brand's Breakout
Genki Forest's Go-global Road: from Amazon to Costco
Genki Forest's North American journey showcases a new path for Chinese brand globalization: not based on low-price dumping, but achieving genuine market penetration through product differentiation, channel refinement, and brand value creation. Its experience demonstrates that the key to successful overseas expansion for Chinese brands lies in respecting local market dynamics while maintaining their unique characteristics, finding the precise balance between globalization and localization.
Haidilao's Brand Expansion in the U.S.
Key Strategies for Beauty Brands Going Global
Genki Forest's Go-global Road: from Amazon to Costco
Haidilao entered the U.S. in 2013 with its first store in Arcadia, California, and now operates 13 locations nationwide. Its success stems from premium service, localized menus, and strategic mall placements reaching beyond Chinese communities. By blending brand essence with local adaptation and compliance, Haidilao evolved into a cross-cultural dining brand.
How Luckin Coffee is Making a U.S. Comeback
Key Strategies for Beauty Brands Going Global
Key Strategies for Beauty Brands Going Global
After its 2019 accounting scandal, Luckin Coffee restructured and rebounded, expanding cautiously into the U.S. with small-format, app-driven stores in New York. Offering lower prices and localized drinks, it targets young, value-seeking consumers. If it sustains profitability and brand trust, Luckin could emerge as a digital-native retail disruptor.
Key Strategies for Beauty Brands Going Global
Key Strategies for Beauty Brands Going Global
Key Strategies for Beauty Brands Going Global
To win in the U.S., smart Asian beauty brands follow six key steps: choose the right entry channel, build distinctive visuals, drive social content, secure logistics and compliance early, define clear price–value positioning, and leverage capital or partnerships to accelerate. Success lies in precise strategy, not reckless expansion.
